Samsung has revealed new folding phones, new watches and new earbuds, all focused on eliminating problems found in earlier models.
Launching the new generation of Fold and Flip phones at its annual Unpacked event in New York, the world’s largest phone maker said it expected this generation of folding phones to do twice as well as the last generation – a prediction with which analysts broadly agree.
Though the phone maker says it has made great strides in ensuring the flexible plastic screens inside Garry McGregor, the vice-president of Samsung Australia’s mobile phone division, said the company expected to sell twice as many Fold4 and Flip4 phones as Fold3 and Flip3 phones. For the first time, Samsung expects Australian sales of the Flip4 to outstrip sales of the Fold4, more in line with global trends.
In an effort to keep the prices unchanged this year Mr McGregor said that Samsung would wear the now-higher costs of components and shipping, and sell the devices at lower profit margins.At the same Unpacked event, the electronics giant also unveiled a new pair of Bluetooth earbuds, the Galaxy Buds2 Pro, which it says should fit better than previous models, as well as a couple of new smartwatches, the Galaxy Watch5 and Galaxy Watch5 Pro.
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