Never before has one car continuously led the market for so long. But the end of the Holden Commodore's 15-year winning streak as Australia’s favourite car happened before our eyes | JoshuaDowling
The end of the Commodore’s record 15-year winning streak as Australia’s favourite car – never before has one car continuously led the market for so long – happened before our eyes, we just didn’t take much notice at the time because we figured it would bounce back as it always did.
There is no one single reason for the demise of the Holden Commodore and the dwindling sales of the Ford Falcon’s replacement, the Mondeo. The imported Commodore, from Germany, came with a choice of four-cylinder or V6 power – and there was no V8 for the first time in 40 years – which made it more of a Toyota Camry rival.
What Holden hadn’t counted on was fleet managers from rival brands licking their lips at the opportunity to win big government deals once the “buy Australian” policy went out the window. In a tragic irony, Holden is poised to push out remaining stocks of the Commodore to NSW Police at distress prices just to clear them off showroom floors. However that deal is too little, too late.The other contributor to the imported Commodore’s disastrous run was the sudden change in Holden’s marketing image following the shutdown of the local factory.
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