He's white, he loves rugby league, and he's voted Labour all his life, but wealthy Oxford-educated Boris Johnson can't win the election without winning over the 'Workington Man'.
"The food that we put out each week equates to the weight of a small family car," the food bank manager, Adrian Cozens told the ABC.Iron and steel manufacturing and coal mining saw West Cumbria thrive for many years, but the work has dried up now and so it seems has the working-class voters' support for Labour.The men of Workington have been in the spotlight of late, thanks to the right-leaning political think tank Onward which coined the term, the"Workington man".
It is a simplified stereotype of a middle England voter that the Tories have targeted to help win the north. In the 1990s, the target voter was the"Worcester woman", and in the 70s Prime Minister Margaret Thatcher pursued the"Essex man".
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