Analysis: newspapers have attracted record numbers of readers seeking trusted sources in uncertain times
, while Google and Facebook have pledged $1bn each over the next three years to pay publishers for news.
The inexorable decline of print has hastened during the pandemic – while also becoming significantly more costly asamid soaring inflation worldwide – with GroupM forecasting that across the UK newspaper and magazine market digital ad revenues will overtake print ad revenues by the end of next year. During the pandemic the New York Times reported its best-ever year for digital revenues, while also notching up the milestone of. In the final quarter last year, News Corporation said digital advertising income overtook print advertising at the Sun for the first time.
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