Women's voices are missing in the media – including them could generate billions in income

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Women's voices are missing in the media – including them could generate billions in income
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The news media provide a very particular case study of gender discrimination.

How can the news media represent women’s voices better? The answer might be in a recent report, “From outrage to opportunity: How to include the missing perspectives of women of all colors in news leadership and coverage”.

Research outlining gender imbalances remains scarce and uneven across media platforms, organisations and national contexts. This means that the effect of gender on decisions about the structure and content of news media is left unaddressed. Read more: People of colour: there's a bias in how pictures are used to depict disease in global health publications

Patriarchy and sexist attitudes Worldwide, women still battle patriarchal and sexist attitudes as well as non-supportive or non-existent policy environments. These contribute to women media workers fighting uphill battles to reach the higher echelons of the industry. Particularly dire is the situation of women of colour. The “From outrage to opportunity” report says women of colour in South Africa, the UK and the US experience even greater marginalisation or outright exclusion from news leadership roles.

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