The expression 'Yass Queen' conjures up images of pop star Lady Gaga, New York fashion, and divas, but the NSW farming town is turning it into a tourism drawcard.
"People are coming to Yass to have a look at the pub the boys did over, they are having a look at Yass, they are getting a photo of themselves outside the Yass sign and that stuff is fun and quirky, and it definitely translates to business," Cr Abbey said.
"We are a really open community, but we are a conservative community as well, and seeing a farmer made-over by a bunch of queer boys — that has a pretty big impact," Ms Peer said. "[They] are feeling their way through this journey and the more of this sort of visibility and LGBTQI-friendly stuff that happens, the safer those young people are going to be," Dr Ecker said.
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