ANALYSIS: 12 travellers, one holiday, only half could use social media. Who had the better trip?
The second group had no restrictions on sharing photos. Though the numbers were small, we gathered qualitative information about engagement and attitudes.The visit was funded by the researchers — Jamala Wildlife Lodge did not sponsor the research and the interviewees' stay at the Lodge was a standard visit.
They described having to refrain from social media use as a disappointment, even though it seemed to further their engagement.Mandy: A bit yeah. But even then, probably not reading it as much as I often would. I don't think I commented on anything, yeah. And I also feel, like a couple of people knew we were going to the zoo, right, and knew that we couldn't use social media. So, when I eventually post it, they're going to go, 'She's been hanging on to those and now she's posting them and that's just a bit weird.' Like, to post it after the event. Everyone normally posts it in real time.
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