America’s biggest sport is coming to Australia’s biggest stadium – and if you’re not an NFL fanatic, you might not realise how big of a deal this is.
How big? Not quite as “big as the Super Bowl”, to steal a line from rappers Drake and J.Cole, but it’s as close as we’ll get. And a lot bigger than the average American football agnostic here might appreciate.
Let’s run through some numbers to understand the bigness of this initiative, which forms part of a multi-year deal that will see the NFL bring games to these shores on an annual basis.Let’s start with one aspect of American sport that continually fascinates Australians: money.For the 2025 season, each of the 32 teams will have to work within a salary cap range of $421 million and $437 million. The combined salaries for the season of the teams coming to Melbourne will push beyond $850 million.
Standing by her man: Taylor Swift with her boyfriend, the Kansas City Chiefs’ Travis Kelce, following his Super Bowl victory last year.The NFL’s media rights deals are thus, unsurprisingly, ginormous. Their last agreement, announced in 2021 and running through to 2033, is worth $155 billion. Each team gets an annual cut of about $350 million to run their operations.
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