The AFL are on the verge of signing a record television deal with current broadcast partners Seven West Media and Foxtel claiming to be in the “box seat” to top the previous record of $2.5 billion.
The AFL is on the verge of signing a record television deal, with current broadcast partners Seven West Media and Foxtel claiming to be in the “box seat” to top the previous record of $2.5 billion ahead of the dramatic final round of the season.
Another source said that there was still a “small chance” that Ten and Paramount could counter with a last-minute higher bid with an AFL subcommittee led by AFL chairman Richard Goyder, AFL CEO Gillon McLachlan and Commissioners Paul Bassat and Robin Bishop discussing a final decision on the deal.“Could a last-minute bid come in that’ll blow the AFL away? Yes, it could,” another source said, sworn to secrecy about the high stakes negotiations where each party is promoting their own interests.
Both companies have emerged as major players during broadcast rights negotiations in recent years, with Amazon nabbing the local rights for some English Premier League matches and the NFL’s prized “Thursday Night Football”, while Apple is picking up Major League Baseball and Major League Soccer in the US.The high stakes corporate drama comes amid a nail-biting end to a blockbuster season with 10 teams still in the running to make the final eight and win the premiership.
The monster broadcast deal is not the only major issue on the AFL’s agenda, as a decision to approve a 19th licence for a Tasmanian team is also coming to a head.
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