Little Bellies is suing the German supermarket chain for alleged copyright breaches of several organic fruit and vegetable snacks.
Aldi, which famously mimics well-known brands and creates comparable in-house products at a much cheaper price, has emerged victorious in several legal battles in Australia since it launched here in 2001.
The owners of Little Bellies hope a different tack – suing for an alleged copyright infringement – may yield a different outcome.The holding company that owns the intellectual property for the Baby Bellies, Little Bellies and Mighty Bellies snack ranges, Hampden Holdings IP, alleges Aldi has ripped off its Organic Blueberry Puffs, Organic AppleHampden Holdings licenses the brands to Every Bite Counts. According to regulatory filings, both firms are owned by brothers Steven and Clive Sher.
Leading IP legal expert Katrina Rathie said the snack company took the copyright route because there was not a case for breach of trademark.
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