Complaint says Unilever sale of Israeli business to local licensee undermines its values to sell its ice-cream in occupied West Bank
An injunction against transferring the business and related trademarks to Avi Zinger, who runs American Quality Products Ltd, was essential to “protect the brand and social integrity Ben & Jerry’s has spent decades building”, the complaint said.Unilever did not immediately respond to requests for comment, but has defended Ben & Jerry’s right to advance its socially conscious mission.
Lawyers for Zinger also did not immediately respond to requests for comment. Last week, Zinger settled his own lawsuit against Ben & Jerry’s for refusing to renew his license. The dispute highlights challenges facing consumer brands taking a stand on Israeli settlements in the occupied West Bank, which most countries consider illegal.
In April 2019, Airbnb reversed a five-month-old decision to stop listing properties in those settlements.
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