The Ampol brand is set to return to bowsers across the country, with fuel and service station giant Caltex Australia revealing plans for a major branding update | domp
Well-known Australian oil company brand Ampol is set to return to bowsers across the country, with fuel and service station giant Caltex Australia revealing plans for a major branding update.
Caltex Australia informed shareholders it had received a termination notice from Chevron following 18 months of negotiations, with the two companies unable to come to an agreement over the licensing.a $425 million deal to take over Puma Energy's Australian fuel and service station businessCaltex Australia will retain rights to the name for the following three years, during which it will begin a transition to Ampol across its network, which it estimates will cost a total of $165 million.
Ampol was a historic Australian fuel business, founded in 1936 and originally known as the Australian Motorists Petrol Company. It was acquired by major fuel retailer Pioneer in 1988 before merging with Caltex Australia in 1995.
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