Advertising for electronic cigarettes is pushing non-smokers and young people to take up vaping despite the health risks, in a finding that will galvanise opponents of the push to legalise nicotine vaping in Australia | niltiac
earlier in December that it would no longer allow branded content to promote "vaping, tobacco products and weapons". This would take effect at the end of the year.
"At least if we're not facilitating access to electronic cigarettes containing nicotine in Australia, then we are preventing that this new generation gets hooked on e-cigarettes," she said. Tobacco companies have lobbied for reduced regulations for e-cigarettes and Philip Morris is seeking approval from the Therapeutic Goods Administration for a smoke-free "heated tobacco" product.
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