What's the future of Australian television after coronavirus?
The chief executive of Free TV, Bridget Fair, is an advocate for the commercial networks.
"What is happening is those platforms are deriving huge value from news and premium Australian content that we generate but because of their market power, they are not paying a fair price for it," she said. "We've invested millions of dollars locally to support Australian publishers through content arrangements, partnerships and training for the industry."Mr Cox said Australian dramas had been losing audiences for about 10 to 15 years.Debra Oswald helped create the Channel 10 hit show Offspring and also wrote for shows like Police Rescue and Bananas in Pyjamas.Debra Owald with the actress Asher Keddie, on the set of Channel 10's popular show Offspring.
She said streaming audiences simply did not have much Australian content to choose from on those platforms. He said the Australian industry had always struggled with the "Hollywood" side of television, where our shows must compete against dramas produced overseas on much bigger budgets. "The thing with Netflix is it has been wanting to gain market share and it has been willing to sacrifice profitability in the short-run for long-term market share.
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