Kmart, Bunnings and The Good Guys are using facial recognition technology in stores, “often without shoppers realising”, according to an investigation by Choice.
Kmart is one of the three major Australian retailers using the facial recognition technology in its stores.
As part of the investigation, Choice staff visited a number of stores and said some of them have signs at the entrance disclosing the use of this technology. The investigation adds: “The collection of biometric data in such a manner may be in breach of the Privacy Act.”Choice’s research comes months after the advocacy group conducted a survey of more than 1,000 people to gauge how well shoppers in Australia understand the concept and prevalence of facial recognition technology.
“Nearly two-thirds of respondents are concerned about stores using the technology to create profiles of customers that could cause them harm.”
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