Olga Liriano used to make six figures and rub shoulders with stars like Kirsten Dunst. Today the only gig she can find is folding jumpers.
According to statista.com, the estimated aggregate revenue of US-based periodical publishers has fallen sharply from $US46 billion in 2007 to around $US28 billion in 2017.
Liriano, now in her 50s, exemplifies the fallout. Her last major job was three years ago as brand image director at Nordstrom’s headquarters in Seattle, where she was let go during a restructuring. “I’m like, I’m only 40 minutes away – can’t I just talk to people? I’m of the generation where talking to people was an asset, and we were trained to talk to people and look them in the eye.”
Her job offers no benefits, but there are in-store sales contests. Recently, Liriano won a contest for selling “ridiculous amounts of cashmere”. Her prize? A cashmere sweater. As a photography-obsessed student at the all-girls Academy of the Holy Angels, Liriano never shied away from hard work. Stember hired Liriano for two summers in a row – her junior and senior years. When she was 19, Stember asked her to run his studio.
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