Fresh deal: Socceroos ink record-breaking sponsorship deal | VinceRugari
The Socceroos’ long search for a naming rights sponsor is over, thanks to a record-breaking three-year deal with fast-food giant Subway which continues Football Australia’s rapid post-pandemic financial recovery.since their previous contract with Caltex expired at the end of 2019
But Subway has come to the party just in time for the Socceroos’ fifth consecutive World Cup campaign - and their centenary celebrations on Thursday night in Brisbane when Graham Arnold’s side will face New Zealand, Australia’s opponents in their first ‘A’ international fixture 100 years ago. The team will now be known as the ‘Subway Socceroos’.
Subway will also hold naming rights to Australia’s junior male national teams, including the Olyroos, Young Socceroos and Joeys. Connor Metcalfe, Nathaniel Atkinson, Riley McGree and Cameron Devlin celebrate the Socceroos’ new sponsorship deal with Subway.“The team at Football Australia has worked tirelessly to strategically position our iconic national teams in an increasingly competitive market and this record-breaking partnership, which follows a series of other commercial announcements over the past two years, demonstrates how deeply the Subway Socceroos and CommBank Matildas resonate with the Australian public.
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