The premier’s office, and department, rely heavily on taxpayer-funded media, marketing and public relations staff to promote the government’s work.
The proliferation of social media platforms has provided a golden opportunity for politicians to get their messages out to audiences.
While about $4.95 million was spent on specific COVID messaging, at least $4.46 million was spent on unspecified media, advertising or market research. A further $8.44 million was spent in 2020-21 across two companies - MediaCom Australia and Publicis Communications - to “inform Queenslanders of the state’s recovery plan”.“The Department of Premier and Cabinet procures specialist services, including media booking, audit and creative services, from external suppliers where that skillset and capability is not available in-house,” he said.
Last week, Palaszczuk could not immediately recall how many in-house media advisers worked in her team.“During the height of COVID, most people were going in and watching our daily press conferences and also the dissemination of our information and also too now with our budget posts, we reached over 1 million people,” she told reporters.
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