Kylie Jenner and Kim Kardashian had criticised Instagram’s recent changes, helping spark a backlash that has forced change.
Instagram will temporarily abandon its controversial full-screen feed rollout and recommend fewer posts from profiles that users don’t follow, afterThe changes, which were part of a trial that was roundly criticised for making the app less personal and more like TikTok, attracted the scorn of some of the platform’s biggest celebrities including Kylie Jenner and Kim Kardashian.
“If we’re not failing every once in a while, we’re not thinking big enough or bold enough,” he told the newsletter. “But we definitely need to take a big step back and regroup. [When] we’ve learned a lot, then we come back with some sort of new idea or iteration. So we’re going to work through that.”
“[The way people share] has shifted to stories, and it has shifted to DMs and to group chats. More photos and videos are shared in DMs in a day, than are shared into stories. And more photos and videos are shared into stories in a day than are shared to feed.”The trial will finish nearly as quickly as it mysteriously appeared. Mark Zuckerberg, chief executive of Instagram owner Meta, announced the trial in mid-June.
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