Major Australian retailers have been secretly capturing the faces of their customers without their knowledge, a consumer group investigation has found.
investigation examined 25 of the country’s biggest retailers and revealed Bunnings, The Good Guys and Kmart have been analysing CCTV footage to create profiles or “face prints” of their customers, including children, without their knowledge.Based on the results of the investigation, the three retailers seem to be the only ones using facial recognition technology.
Bower said Kmart and Bunnings did have discreet signs at the entrance of the relevant stores as well as a privacy policy that can be found online but that these measures were insufficient.
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