With their deep crimson skin and bright white flesh, Bravo apples are unique. It's hoped they'll be the next apple success story from Western Australia.
On average Australians eat 10 kilograms of apples annually, but consumption is not increasing.But Jenny Mercer from fresh produce wholesaler WA Farm Direct said demand and market share of the Bravo was growing.
The unique coloured apple is the result of millions of dollars of investment and 20 years of trial work, completed by industry and staff at Australia's only apple breeding facility, housed in Manjimup and run by the Department of Primary Industries and Regional Development. "It's very sweet, but also has a fair bit of acid in it, so it gives a really well-balanced flavour, and what we find in a lot of Asian and Middle Eastern countries, they're really looking for that sweetness, which it has," she says."So then it's about increasing awareness and developing the brand and introducing it as far as you possibly can."WA Farm Direct managing director Jenny Mercer.
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