Reese's $25K Promotion May Violate Sweepstakes Laws

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Reese's $25K Promotion May Violate Sweepstakes Laws
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Reese's may be in violation of state and federal laws with its new sweepstakes offer currently advertised on packs of peanut butter cups. The promotion on two-cup packages reads 'You could win $25,000' and, in smaller print, 'See details inside.'

Reese’s may be in violation of state and federal laws with its new sweepstakes offer currently advertised on packs of peanut butter cups.

The Reese's contest was first reported Monday by Edgar Dworsky, a consumer advocate and former assistant attorney general in Massachusetts, who runs the Consumer World website. Sweepstakes are primarily governed by state laws, which require that no purchase is necessary to participate. A contest that requires a purchase is a lottery, which is subject to different rules.

The FTC said Monday that it can’t comment on the practices of particular companies outside of an investigation. It wouldn’t confirm or deny an investigation against Hershey.

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