With Christmas looming, retailers are under pressure to discount stock following major online sales campaigns Black Friday and Cyber Monday.
With less than a fortnight until Christmas, retailers are under pressure to discount stock at the time consumer spending is usually strongest following major online sales campaigns Black Friday and Cyber Monday.But online sales campaigns in November have changed spending habitsAnalysts say there is anecdotal evidence that the online and in-store campaigns in late November boosted foot traffic.
In WA, shoppers are tipped to spend $5.52 billion between mid-November and Christmas Eve, up 1.7 per cent from last year, according to figures from Roy Morgan and the Australian Retailers Association .
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