Rebecca Yarros's latest romance-fantasy novel, the third installment in her popular series, has shattered sales records in Australia, becoming the top-selling Science Fiction & Fantasy title. Yarros's works, characterized by magic, dragons, romance, and a dash of explicit content, have resonated strongly with readers, particularly women aged 20-40. This success reflects the broader boom in the romantasy genre, fueled by escapism and a platform like TikTok that allows fans to connect and share their passion for these stories.
are going to have to make some room because there’s a new pop-cultural force dominating the publishing world: Rebecca Yarros ’the third instalment of the US author’s romance-fantasy series, sold more than 119,300 copies, a record result for a title in the Science Fiction & Fantasy category in this country.
So, what is it about Yarros’ novels, and the booming romance-fantasy genre in general, that has such a chokehold on readers?follows 20-year-old Violet Sorrengai, a wannabe scribe and daughter of a strict army general, as she’s pressured to attend a magical university. There, she learns how to fly dragons, which are used as a weapon against a rival neighbouring nation, and gets steamy with her enemy-turned-lover, Xaden Riorson.
“It began gaining significant momentum around 2020, as readers began gravitating toward more escapist, immersive stories that blend romance and fantasy elements and discussing these books on TikTok,” she says.Australian book market dropped 1.3 per cent in 2024, from 69.8 million to 68.9 million units, the surge in romantasy is a welcome outlier for publishers., Farry says, are resonating with readers who seek more diverse, complex characters and storylines. “They often feature strong, empowering heroines and intricate romantic dynamics.”
And with a free marketing tool as influential as TikTok on its side, it may be a while until romantasy runs out of “spice”.
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