Secret report reveals controversial NSW rail corporation told to ‘reframe’ its battered image | Mattonews adele_ferguson
in April this year that TAHE be dismantled due to the risks it poses to the state budget and the safety of the railways., SEC Newgate urges TAHE to consider renaming itself once it has “established its corporate narrative” by next year and “enough time” has passed since the parliamentary inquiry.
The PR firm recommended TAHE develop a “compelling narrative” and “thought leadership” program. This would include TAHE chief executive Benedicte Colin aiming to “complete two keynote addresses, an opinion piece and/or an exclusive media interview” this year. Other recommendations include priority CEO meetings and a list of specific journalists to target, ranging from those atTo “demonstrate community value”, SEC Newgate also outlined a program that provides access to TAHE’s assets for community use. “For example, community street art competitions … and a tidy stations award,” the report states.Shadow treasurer Daniel Mookhey said the government had spent a fortune hiring spin doctors to “cover up their mistakes”.
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