From brands such as Ganni and Prada, to FKA Twigs and Taylor Swift, ‘corpcore’ is thriving
For its latest ad, the Scandinavian brand Ganni has shot the actor Christina Ricci looking like failure is not an option.For its latest ad, the Scandinavian brand Ganni has shot the actor Christina Ricci looking like failure is not an option.or anyone who has lived the realities of bottom lines, deliverables, bad workplace coffee and terrible office parties, the corporate world may seem an odd place to look for creative inspiration. Yet offices are now circling back in surprising new ways.
For its latest ad, the Scandinavian brand Ganni has shot the actor Christina Ricci looking like failure is not an option, on an important call in a suit. Over at Prada, models sit in breakout zones or are on landlines shifting the paradigm in the Italian fashion house’s latest campaign. On the resale website Depop, “9 to thrive” was identified as a key category for summer and described as: “Leaning into the Office Siren era … fashion fans cosplaying corporate in looks better suited for the bar not the boardroom.” Searches for blazers are up more than 30% since January; white shirts and kitten heels are up 67% and 66% respectively over the same period.
This moment of hype and creativity inspired by the office goes well beyond fashion. Taylor Swift performed in a set that looked like an office, swivel chair included, during her Eras tour. A 2025 release date has just been announced for series two of the Emmy award-winning sci-fi and dark workplace thriller Severance. While Industry, the drama about life at the fictional Pierpoint & Co investment bank, is to return for its third series on BBC One on 1 October.
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