The media giant is adding major sporting chops to its streaming platform Disney+ in a move that could reshape the future of rights negotiations in Australia.
Media giant Disney is entering the sports streaming market in Australia, moving its existing coverage of the top American sports leagues, including the NBA and NFL, to its streaming service Disney+.
By adding the infrastructure and capability to stream sporting events live on its app, ESPN is positioned to actively take part in future sports rights negotiations, a source familiar with the plans but not authorised to speak publicly told this masthead. Disney+ has an estimated 3.1 million paying subscribers in Australia, per research firm Telsyte, around double that of. Amazon Prime Video, which is so far the biggest entrant into live sports, has around 4.8 million, while Netflix, which has begun moving into event-based live sports broadcasting has approximately 6.2 million subscribers in Australia.
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