The combative Australian has led the rebel tour in its rocky first two years, but his replacement is cast as a relationship builder and could oversee a merger with the PGA Tour.
Greg Norman is being replaced as LIV Golf chief executive by the man who has been in charge of Legoland.
Greg Norman with South Australia Premier Peter Malinauskas, whose state has hosted the rebel LIV Golf tour.The two-time major winner is likely to remain on the LIV board but will imminently pass on the operational reins to Scott O’Neil, an American who has lived in the UK for the past two years in his role as chief executive of Merlin Entertainments, the world’s second-largest operator of visitor attractions including the Legoland franchise and a number of other theme parks.
O’Neil is regarded by LIV as the perfect individual to lead the circuit to a new phase, which may or may not feature in a merger between Saudi Arabia’s Public Investment Fund and the PGA Tour.Negotiations are ongoing between the parties that have been warring since LIV’s formation in 2022 and O’Neil’s appointment is being viewed as a huge positive in the drive for peace.
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