The supermarket giants' reputation will continue to fall in the coming months, according to findings from a new survey.
A new survey has found Australians' trust in Coles and Woolworths has plummeted after the supermarket giants suffered the worst reputational damage seen in seven years.
Coles fell from the country's 5th most trusted brand in December to the 9th most distrusted brand in March. Roy Morgan chief executive Michele Levine said that in the past seven years of tracking data, there had never been a reputational crash as dramatic as what the supermarket duopolies have experienced.
Coles and Woolworths have been the centre of a parliamentary inquiry into supermarket price gouging during the cost of living crisis.In the last financial year, Coles posted a $1.9 billion profit while Woolworths posted $1.62 billion. She said Coles and Woolworths were now paying the price for failing to recognise cost of living as another "genuine crisis".
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