It's big businesses, not individuals, that need to change if we are to address environmental issues.This author says clever marketing has made us think otherwise.
In 1989, Larry Thomas, the head of the Society of the Plastics Industry told a conference that due to visible pollution, public sentiment towards plastics was "deteriorating at an alarming rate".
He argues that large-scale producers of disposable products began to campaign for recycling when they determined that it could be a way "not of preventing waste being produced, but enabling more being produced". "[Individuals] embrace these things with the best will in the world, even though [the messages] are very often being created through a process of corporate manipulation."
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