Procter & Gamble spent just over $30 million on digital advertising.
owner SingTel was not far behind, with a spend of $25.254 million, and rounding out the top five was Mondelez International, the maker of Oreos, spending $23.653 million.“2021 has seen another big uptick in Australian brands spending ad dollars on their digital marketing campaigns,” Pathmatics ANZ regional director Eugene Du Plessis said.
“Similarly, there’s a significant number of fast food brands in the top 20, including Yum! Brands, Hungry Jack’s and Menulog, all reaping the benefits as Aussies took to online ordering during lockdown periods.” came in at sixth place by spending $22.735 million on digital ads while Yum! Brands, which owns KFC, Pizza Hut and Taco Bell, ranked seventh with a spend of $22.416 million.“It should come as no surprise that retail outlets like Woolies and Coles also took top places and were recently voted the most trusted brands in Australia according to the Roy Morgan risk report,” Mr Du Plessis said.
“This is testament to messaging in their ads this year, explaining shortages on essential items such as toilet paper during lockdowns and ads asking consumers to be respectful to staff during these periods.” spent $20.973 million on ads across the digital ecosystem, just ahead of Hungry Jack’s, which claimed the 10th place with a spend of $20.594 million.Pathmatics assesses ad spend across the digital ecosystem – websites and social media platforms – by collecting data through a panel of people who sign up to use an app to detect the ads they see in digital environments.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Construction boss shows what $21m buys in Potts PointJust before Sydney’s trophy home market calls it quits for 2021 comes talk from Elizabeth Bay of a $21 million sale for a non-waterfront apartment.
Read more »
Good Weekend’s Summer Reading 2021: Short reflections by big writersAs 2021 makes tracks, nine Australian novelists pen personal recollections on another tricky year.
Read more »
Your 2021 interstate Christmas travel guideDo you have Christmas lunch plans with relatives interstate but are confused about the travel rules? Here's what you need to know.
Read more »
‘Total reset’: Top 20 Sydney house sales for 2021 tally almost $700mIf you thought the 22 per cent rise in Sydney’s median house price offered a windfall for home sellers, check out just how well Sydney’s trophy homeowners did this year.
Read more »
Panthers star Luai says 2022 can be better than 2021A premiership, Origin series win and the birth of his second child – but Penrith star Jarome Luai says 2022 can be even better than 2021.
Read more »