Disney Plus has expanded its sports content offering in Australia and New Zealand by adding ESPN to its streaming platform. This move allows subscribers to access popular sports like NFL and the Super Bowl, alongside a range of other live and on-demand sports programming.
NFL and the Super Bowl are among the popular sports to be available on Disney Plus after ESPN was added to the streaming platform in Australia and New Zealand. NFL and the Super Bowl are among the popular sports to be available on Disney Plus after ESPN was added to the streaming platform in Australia and New Zealand.
Disney announced on Tuesday that ESPN’s slate of Australian and international sports programmes – including live local and US basketball andThe content has been available to Australians through delivery partners Fetch TV and Foxtel/Kayo, and concerned users posted on social media in the wake of the announcement fearing that they might soon lose access to ESPN.“We enjoy a long-standing relationship with Disney/ESPN and expect this to continue,” a Foxtel Group spokesperson said.
Disney’s Australian managing director and head of ESPN Asia-Pacific, Kylie Watson-Wheeler, described the offering as an “innovative game-changer” that would expand the appeal of the subscription service. “It further enriches our already strong and unique content offering, boosts value for subscribers, and serves sports fans anytime, anywhere,” she said.Foxtel remains the dominant subscription TV service in Australia with more than 4.6m subscribers, of which Kayo has about a third.
Despite the competition between streaming services in recent years, ESPN has maintained an unusual position in signing deals with multiple distributors. Disney chief executive Bob Iger said last week he wanted ESPN – which also sells advertising – to be as accessible as possible.“It’s pretty clear that young viewers, I guess you call them, or young consumers, are leaning more and more into streaming experiences, both fixed televisions on walls and mobile devices.
ESPN also produces local shows such as Around The Wicket covering cricket, Nothing But Net: Aussie Hoops, and SportsCenter Australia.
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