Have you noticed some big brands missing at the supermarket? Some global giants are banning deliveries until they get higher prices.
Forget dollar a litre milk. The dairy crisis has more to do with global trade wars than it does with cheap supermarket milk.
But now, some suppliers with clout — fed up with being squeezed — are fighting back, with supermarket shelves empty for the first time since Arnott's stopped delivering Tim Tams to Coles in 2015 in a similar dispute over price. "Growth of very strong global brands means that supermarkets are now faced with clearly no other option but to increase prices and accept those cost increases because there's demand from their publics for those types of brands," said Gary Mortimer from the QUT Business School, who is a former Coles executive.Which, according to Dr Mortimer, is why they're now restocking their shelves with Nestle and Mars products, at higher prices the companies were demanding.
"If you can't get your favourite brand of flavoured milk or favoured brand of pet food at your supermarket, you're going to go elsewhere to find that brand." "Now whilst you are elsewhere you may also complete your grocery shopping at a competing supermarket."The pricing stoushes with Nestle and Mars are a rare black eye for the supermarket giants, who have long histories of using their market power to bully their suppliers.
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