Instagram will roll back some recent changes to the application after coming under fire from users and celebrities alike, including sisters Kylie Jenner and Kim Kardashian.
Instagram was accused of mimicking the app TikTok after running a test version that opened to full-screen posts, and introducing recommended postsIt comes after television stars Jenner and Kardashian shared a post to their Instagram stories criticising changes
Instagram on Thursday confirmed it would roll back both features, a decision based on its findings and community feedback. Kylie Jenner shares a "Make Instagram Instagram Again" post on her Instagram story in response to Instagram's changes."And we're going to have to get it to a good place if we're going to ship it to the rest of the Instagram community," he said.He said there was a shift of people sharing and consuming videos over photos, and Instagram had to lean into it.
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