South By South West (SXSW) will come to the NSW capital in October next year with thousands of music, technology, art and gaming events. 9News
Billing it as an "event for creative discovery", the organisers promise "the convergence of innovation, music, screen, tech, gaming and culture".Dolly Parton performs at Austin City Limits Live during Blockchain Creative Labs' Dollyverse event during the South by Southwest Music Festival on March 18, 2022, in Austin, Texas.
The festival began in Austin, Texas, in 1987 and is pegged as the "global destination for creative people to connect, collaborate and achieve their goals".It is expected to cost $150 million however the cost on the state government is not clear.
"The very best of the creative and tech industries in the Asia Pacific will be on display during SXSW Sydney, while also drawing thousands of people from around the world to enjoy our spectacular Harbour City."Lizzo, right, and iHeart Media's Angela Yee take part in a keynote speech at the Austin Convention Center during the South by Southwest Music Festival on Sunday, March 13, 2022, in Austin, Texas.
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