From dad staple to supermodel stand-by, New Balance sneakers have become cool. Here are the other styles for a footwear upgrade.
global sneaker sales to reach $US72.72 billion this year, with $880 million spent in Australia on high-tops, low-tops and slip-ons.
“From a street point of view, all the crazy styles are attracting the eyeballs,” says Wood. “You still can’t go past a classic shoe. People thought the Stan Smith from Adidas had had its day, but you still see people rocking them or a white-on-white Air Force 1 from Nike. Nothing beats a crispy white shoe.”Major athletic footwear brand Reebok is carving out its share of sales by focusing on all-white styles.
“In spring, Reebok will be placing an emphasis on the Classic Leather franchise,” Sampson says. “Consumers are choosing wearability over flamboyancy, which has shifted in recent times.” “I was trying to find something more in tune with the Australian lifestyle,” Sawant says. “It had to be understated and less flashy. Brands like Givenchy and Saint Laurent were doing premium sneakers, but they were more ostentatious.Monochrome offers white-on-white sneakers for $435, but the most successful style has been plain white leather on top of a pale grey, full rubber sole.
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